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Social Media Marketing Services

Social media is the latest trend as it allows your brand to connect to a large number of customers and thus strengthening its reputation.

  • Content markettingSocial Media Audit

    We don’t just randomly start working on your social media marketing project. We first audit your profile to understand your presence and frame strategies. We check the performance of your previous social efforts and think about better tactics for improved results.

  • SEOSocial Consultancy

    Whether you want us to guide your in-house marketing team or want us to start your social media marketing process from the scratch, we have solution for all. We work with your team, understand their approach and create strategies while keeping your business goals in the mind.

  • CopyrightSocial Profile Creation

    We identify suitable social networks for your business and make sure you have presence on all those networks by creating social profile for you. If you want to create your social media profiles yourself, we provide required assistance in creating and managing the profile.

  • SEOBrand Management

    Our expert social media marketing team help you build strong brand image by converting the problems into opportunities. They quickly respond on the feedback given by the customers for your online reputation management.

  • SEO Social Promotion

    We amplify your content with our effective social media promotion efforts and ensure that it gets maximum likes, shares and views. With our promotional services, we ensure that your valuable posts don’t get lost in the social forest. With our social media promotion plan we make sure that your content reaches the target audience.

  • Creative Discussion

    We help you get increased engagement on your social profiles with creative discussions. We also ensure fast and reactive updates that help you get more hits, shares and reactions.

  • Blog Management

    We help you focus on other important business activities by taking responsibility of blog management. We ensure that you get a loyal audience base by creating and sharing better content in our blog management services. Our experts transform your simple blog into a marketing powerhouse that helps you get increased business.

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  • Social Media Management

    We help you drive traffic and increased conversions with our professional social media management services. We take your social media marketing process a level up than just posting X number of posts A number of times a day. We create interactive experience with the target audience with our strategic approach.

  • Social Media Monitoring

    We don’t just create campaigns and forget. We help you find what your audience is talking about you by tracking them through regular social media monitoring. It keeps you updated with the conversations and enables you to participate in them at the right time.

  • Reporting & Analysis

    We help you check the progress of your social media marketing efforts with regular reports and analysis. The numbers give you a better picture of improvements and the business growth.

  • Community Building

    If you don’t have in-house team to work on community building, we can do that also. We keep a check on the communities related to your niche, find your brand mentions and respond to the both negative and positive mentions effectively.

Ready to grow your online presence? Request a Proposal

Social Media Marketing Process

  • SEO StrategySocial Media Strategy Analysis

    If you already have social profiles and working on your social media marketing , the first step in our process is to analyze your strategies. It helps us find out the loopholes that are not letting you generate the expected traffic and conversions. Social media strategy analysis also helps us get an idea of your business goals.

  • Build OutCompetitor Analysis

    Competitor analysis includes the process of checking the performance of your competitors on different social media platforms. It also helps us find get an idea of their strategies and the best performing content. Performance here is on the basis of engagement and traffic.

  • Monthly ManagementReport on Research Findings

    After analyzing the social media strategies and competitor's profiles, we prepare an analysis report. It gives us clear picture of every social account your business has and the purpose they serve. The analysis report helps us make a mission statement for every social profile.

  • Monthly ManagementMost suitable social media platforms selection

    This step in the social media marketing plan includes selection of the most suitable social media platforms for your business. If you have account on all the platforms, we also segregate the accounts that are not profitable for your business and can be deactivated to save money, efforts and time.

  • Monthly ManagementAccount Creation

    This step in the social media marketing process includes creating social profiles on the selected platforms. If you already have business pages, which are not performing well or don't have strategically chosen username, we prefer creating new pages or profiles. We ensure that all the areas of the social profiles are filled with the required information and details to enhance authenticity and win trust of the visitors.

  • Monthly ManagementResult driven campaign creation

    After taking the foundation steps, we move on to the most important step that generates results: campaign creation. We optimize your social media marketing campaigns by using the knowledge and techniques, we have perfected in our years of experience in social media marketing. We keep your budget and target audience in the mind and create campaigns while targeting key phrases, hashtags and niche.

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  • Monthly ManagementEngagement and Scheduling

    When we are sure that we have created an effective and result oriented social media marketing campaign for your brand, we plan the posting schedule. It includes finding the best time slots to post the content to get maximum reach and engagement. This also includes interaction with the new visitors on different profiles like LinkedIn, Twitter, Pinterest and Facebook.

  • Monthly ManagementPerformance Tracking

    We believe in numbers and show you the performance with valid data by regularly tracking the performance. After running the campaigns, we track them to know the number of visitors, engagement and conversions you have got through the campaign.

    Let the likes start coming by hiring RoundArk for your social media marketing services.

Verticals of Digital Marketing

OIndividuals across the globe browse through the internet to find out the relevant information about the particular product. Being a brand you must keep yourself aware of the digital marketing services. If you are not then probably you are missing the largest marketing opportunity. The varied digital marketing services are:

  • Search Engine Optimization:

    earch engine optimization encompasses all the processes that intent to optimize a website for better search engine rankings.

  • Social Media Marketingt

    Social media is the latest trend as it allows your brand to connect to a large number of customers and thus strengthening its reputation.

  • Email Newsletter:

    Thinking email newsletter is a thing of past, you may be probably wrong. Email Newsletter gives another place to connect with the website or related products, along with better deals.

  • Search Engine Marketing:

    PPC lets make your brand visible through sponsored links including benefits such as instant rankings, keyword targeting etc.

  • Content Marketing:

    Content marketing is the major part of the digital marketing, as it gives out a clear message along with attractive images to capture the audience attention.

  • Affiliate Marketing:

    Affiliate marketing analytics and strategy is an important pillar of digital marketing services

  • Technology:

    The audience engagement is increased from the website appearance. Your brand image in the market reflects the services offered. So building brand image is important from every perspective.

  • Online Reputation Management:

    The act of monitoring and mitigating search engine result pages is called online reputation management. It provides an overview of the internet search to the respective business.

  • App Store Optimization::

    App Store Optimization is done to optimize your mobile apps in order to achieve higher ranks in app’s store search results. The app visibility increases the number of potential customers.

  • Market Place:

    From a business perspective, it is important to understand the customers online. This improves results on online channels. An improved market place analysis brings you closer to customers and analyzes the competitors.

  • Local:

    Nowadays, it has become easier for the businesses to grow implying search engines that place them in their local search results. Local SEO allows your business to stand out distinct in the SERPs.

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What Is Digital Marketing?

For an amateur, digital marketing encompasses all the forms of electronic media being utilized for the promotion of your products and brand name. Digital marketing varies from traditional marketing as the former includes the use of digital channels and strategies, empowering the organization to evaluate the on-going marketing campaigns. Focusing on the real time, the organizations can analyze what strategies are working for them and what isn't.

In the pursuit of digital marketing, various promotional techniques and methods are employed to reach out a larger audience and customer base via the featuring digital technologies. Utilizing the internet as the core promotional medium, digital marketing epitomizes the selection of services, products and marketing techniques. The various techniques involve search engine optimization, search engine marketing and link building.

The aspiration of digital marketing is to enhance customer engagement and furnishing mediums via which the customers can effectively interact with the brand name. These mediums incorporate branding services and delivery of digital media. Telephone calls, ad space, and billboards are completely erased from the market. Even magazines and newspapers are on the verge of dying out. The consumers prefer mediums which are convenient and accord them with instant outcomes. Therefore, their interest is shifted from conventional marketing forms to the state-of-art technologies. The consumers rely more on online measures and search engines for their daily requirements and seeking information on various aspects.

Digital marketing elaborates all about the strategies to reach out the appropriate audience employing the use of smart digitized channels and mediums.

Digital Marketing v/s Physical Marketing

Before, we ponder over the question which is better digital marketing or physical marketing? Let us have a glance at what exactly term marketing implies? Marketing incorporates methods to understand the prospect's need and based on that design products and services that will cater to the target audience. It also includes promotional activities, market research, and advertisement.

Previously, physical marketing was largely used to reach the customer base, but with the advent and evolution of information technology, the market is realizing the value of digitization and its related techniques. As mentioned above, digital marketing involves usage of social networks and search engines for the brand awareness. However, the traditional marketing means examining the products physically so as to get the real time experience.

There is no question to raise that digitization has completely taken over the traditional marketing methods owing to the following reasons:

  • Digital marketing methods assist the business to develop a larger customer base, as it does not imply any interaction or physical appearance.
  • It gives the customer an opportunity to collaborate directly with the business.
  • It is not restricted to a particular place and conventional means, as a customer can interact at any place and time.

Why is Digital Marketing required for Businesses?

We have already gained an insight about what digital marketing is all about and how it has completely covered traditional marketing from the market. The second question that we need to ponder on why digital marketing is required from the business perspective? Throwing light on some of the major highlights:

  • Digital marketing enables to manage customer relationships across all the mentioned channels. It is the primary thing for a brand to understand their customers, in order to communicate with them effectively. This is the need of the hour. Deeper the brand can probe into the customer behavior and choices, the more customer engagement they develop.
  • Another advantage is that digitization develops quantifiable results which imply a measurable reaction of the traffic on the website.
  • Rather than calculating how many customers or prospective customers are online, it is better to turn the table around and ask who is not online these days. Nowadays people find digital technology as an integral part of their day to day existence.
  • A well framed social media campaign can deliver the same message to a large customer base than by spending less and consuming no time. Social media and search engines can access from any corner of the world.
  • Digital marketing tactics make result tracking an easy process. Employing a huge range of analytics and data, the brands can evaluate their marketing campaigns.
  • They can analyze the campaign performance, measuring the accomplishment in real time, according to you with an opportunity to plan effectively and instantly make the alterations.
How is Digital Marketing Altering the Marketing World?

Digital Marketing is evolving every day and is a nonstop change in the marketing world. It has changed the pursuit of many companies, extending the business verticals in many directions. Earlier in 2015, apart from focusing on search engine optimization, brands also shifted their concern towards creating effective content.

The data reflects that content marketing has generated 3 times more lead than the conventional marketing strategies. Marketers have reduced the advertising budgets to get more profit from the digital marketing tactics. Relationship marketing has grown wide with digitization with an increase in the customer base.

Why Choose Us?

At RoundArk, we endeavor to deliver the best services and ensure that the brand gains the maximum benefits. Our professional team focuses on the brand recognition, thus making your product accessible to the customers, be it existing or the potent customers. Upgrade inbound traffic and increased ranking in search engines is what we prioritize.

Designing digital media campaigns and embracing the latest technology, we give our clients a strong stride across the globe.

case studies

We have helped companies get success and achieve their business goals with our innovative and customized solutions. Take a look at some case studies for more Round Ark services highlights.

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