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Search Engine Optimization Services

Each engine optimization encompasses all the processes that intent to optimize a website for better search engine rankings.

  • Content markettingSEO Consultancy

    We design a realistic strategy defining your SEO goals. Our team provides you the guidance and support required at each step assisting in the development of the best approach for your business.

  • SEO Keyword and Market Research

    Employing the best research to find the most relevant keywords generating the traffic for your website is what we prioritize. Keyword and market research are important to make the most of the opportunities within the market. No estimations are made which we cannot keep.

  • CopyrightTechnical Audit

    We utilize the latest and advanced SEO software to serve you with the best outcome. Known for our technical capabilities, our audit campaigns analyze your website and web page indexing to ensure maximum visibility on the search engines.

  • SEOCompetitor Analysis

    By employing effective competitor analysis, we generate a competitive landscape to identify the key businesses in the concerned space. Our SEO methods will provide you an edge over the market competitors.

  • SEOWebsite Analysis

    The website analysis administers a comprehensive snapshot of how your website is viewed by the various search engines. Analysis of areas likes HTML code, HTML structure, and website design can upgrade your strategy to improve search engine rankings.

  • Content Writing

    Well framed and optimized content is the key feature for the search engine marketing success. We provide a plethora of content writing services like website content, blogs, article and press releases. Compelling content is the backbone of SEO marketing campaigns.

  • Link Development

    The website’s popularity is defined by the network of inbound links to other relevant websites. We provide the best link development by utilizing techniques like fee-based directory submissions, article submissions, blog postings and social bookmarking. We let your brand make a name in the mainstream media.

  • Onsite SEO

    We believe in giving advice on all the related aspects of SEO incorporating site migrations, schema, and many others. Evaluating the website structure and other key elements within the search engine algorithms, we provide better alignment in keyword targeting.

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  • Penalty Recovery

    We are backed by a well-experienced SEO team to provide link audits and review of back link profiles. Retrieving websites from Google algorithmic penalties and manual actions, we serve you with the best services possible.

  • Interactive Content

    The creative and designing team works in close association with the SEO team to deliver you with the creative and phenomenal infographics for the website. We deliver innovative and interactive contents that get shared across the web on various platforms as well as on social media channels. More engagement also helps in better social media marketing and increased fan following.

  • Reporting and Analysis

    Data give the insight of the website performance across various channels. We give you reports on monthly basis pertaining to visibility, analytics, conversions and revenues. This aids you to analyze the SEO campaign performance as it matters a lot to our brand.

  • Code Optimization

    The code optimization of your HTML influences your search engine rankings in multiple ways such as presenting your content for an easy understanding and reducing the loading time of the website pages

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Search Engine Optimization Process

Our search engine optimization services are really simple. We find content that has already done well. We take what we find and make it better. And then we promote that content directly to people who would be interested.

  • SEO Strategy Research

    The SEO process commences with a comprehensive research of the keywords utilizing various tools and analytics. Keyword research and competitive research is done to accord you with the impressive results. After analyzing the targeted keywords, we frame a competitive analysis against some of them biggest brand competitors in the market. The primary step is essential to gauge the initial ranking of the website against its respective competitors.

  • Build OutReporting

    Once the keyword and market research are done thoroughly, the specific areas which require work to be done frame the second step of the SEO process. It gives you a baseline to decide a subsequent campaign strategy. We make online marketing decisions based on the traffic report on the website. Further adjustments in the SEO plan can be made based on the reports.

  • Monthly ManagementContent Building

    Content, being the essential factor marks the success of search engine optimization process. The high-quality content serves your business in multiple ways Content accords the reader a reason to stay and visit the website again. Content is what the search engine demands to give them more information pertaining to the business and products.

  • Monthly ManagementPage Optimization

    The high-quality content is followed by the page optimization step. Assign a title to your page and a text-based navigation which the search engine can follow. Proper placement of the keyword and a site map incorporating different links to all the web pages also affects the search engine indexing. Page optimization is an important step in the SEO process.

  • Monthly ManagementLink Building

    Link Building is essential as it enhances the likelihood of the search engines running across the website and searchers who look out for different services and products. Link popularity can be evaluated with numerous free online tools. After consulting with the clients, we design their online reach influencing the high-quality inbound links.

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  • Monthly ManagementReporting & Analysis

    The reporting done at the initial step is followed at regular intervals, post the optimization step. The factors like rankings, traffic levels, social signals, and other related metrics can be compared with pre-optimization levels. Reporting and Analysis step give significant results to the SEO campaigns. The metrics of an SEO plan depends on the website goals..

Verticals of Digital Marketing

OIndividuals across the globe browse through the internet to find out the relevant information about the particular product. Being a brand you must keep yourself aware of the digital marketing services. If you are not then probably you are missing the largest marketing opportunity. The varied digital marketing services are:

  • Search Engine Optimization:

    earch engine optimization encompasses all the processes that intent to optimize a website for better search engine rankings.

  • Social Media Marketingt

    Social media is the latest trend as it allows your brand to connect to a large number of customers and thus strengthening its reputation.

  • Email Newsletter:

    Thinking email newsletter is a thing of past, you may be probably wrong. Email Newsletter gives another place to connect with the website or related products, along with better deals.

  • Search Engine Marketing:

    PPC lets make your brand visible through sponsored links including benefits such as instant rankings, keyword targeting etc.

  • Content Marketing:

    Content marketing is the major part of the digital marketing, as it gives out a clear message along with attractive images to capture the audience attention.

  • Affiliate Marketing:

    Affiliate marketing analytics and strategy is an important pillar of digital marketing services

  • Technology:

    The audience engagement is increased from the website appearance. Your brand image in the market reflects the services offered. So building brand image is important from every perspective.

  • Online Reputation Management:

    The act of monitoring and mitigating search engine result pages is called online reputation management. It provides an overview of the internet search to the respective business.

  • App Store Optimization::

    App Store Optimization is done to optimize your mobile apps in order to achieve higher ranks in app’s store search results. The app visibility increases the number of potential customers.

  • Market Place:

    From a business perspective, it is important to understand the customers online. This improves results on online channels. An improved market place analysis brings you closer to customers and analyzes the competitors.

  • Local:

    Nowadays, it has become easier for the businesses to grow implying search engines that place them in their local search results. Local SEO allows your business to stand out distinct in the SERPs.

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What is Search Engine Optimization?

Search engine optimization encompasses all the processes that intent to optimize a website for better search engine rankings. Enticing relevant visitors to a website, SEO is the best measure that works well to establish site’s credibility and enhance brand awareness among people. With the incorporation of search engine friendly elements, the process followed upscale the website’s visibility on organic search engine result pages (SERP).

SEO is defined as, “a methodology of strategies, techniques, and tactics to increase the visitors number to a website by obtaining high-ranking placement in the search results.” One should not think that SEO is all about designing search engine friendly websites, but it is about making the site better for the people and to fetch their attraction.

Why Does Your Website Need SEO?

Today, the dominant commercial search engines Google, Bing, and Yahoo maintain the major web traffic. Search engines are the basic method of navigation for maximum internet users, even though the market is flooded with the advent of many social media and other relevant traffic. No matter what your website offers, search engine focus on providing targeted traffic on your web page. However, if the search engines miss your site or your content is not visible in the databases; your business may miss out certain incredible opportunities for improved results.

SEO generates important leads that result in higher conversion rates for the outbound leads. Blogging increases the website traffic if the content is correctly optimized for the search results and the SEO techniques ensure visibility of the blog posts and shifts the traffic towards your web page.

A new world of SEO techniques has opened up like local search optimization, as more of the traffic is shifted to the mobile devices, overcoming the traffic delivered to the traditional desktop devices. SEO is a never ending process as more of the competitors have plunged into it. Since SEO tracks and ranks the efficacy of your website, it makes you stand out in the market.

Impressive SEO Campaigns

The impressive SEO campaign involves a process of six steps to gain the maximum results. The basic steps include

Keyword Research: Keyword optimization is the fundamental step of the SEO process. The keyword searched should be an amalgamation of high usage by the researchers and that get low competition in the search engines. A considerable time is devoted to finding out the most relevant keywords to set the campaign in the correct direction.

Competitive Research: After a thorough keyword research, the next step is to analyze the position of the target site in the search engines. For this, we make use of SEO matrices, indexing content, inbound links and domain age and many others. The research enables you to specify the position of your client’s website with its potent competitors and also identifying areas needing work on a priority basis.

Content Building: Content should be the priority for search engine optimization. For enhancing the position in the search results, that content quality should be high and related to the respective business domain. If the site has the most relevant content, it will compel the user to stay and to revert for the content.

Page Optimization: Once the keyword research and content building is over, the next priority is given to on page optimization. This includes page titles, text-based navigation, site mapping, Meta descriptions and cleaning up the code.

Follow Up: The reporting conducted at the beginning of the SEO campaign should be done at regular intervals including post optimization, ranking, website traffic levels and other relevant matrices to give commendable results in SEO campaigns.

What is On Page Optimization?

Digital Marketing is evolving every day and is a nonstop change in the marketing world. It has changed the pursuit of many companies, extending the business verticals in many directions. Earlier in 2015, apart from focusing on search engine optimization, brands also shifted their concern towards creating effective content.

On Page Search Engine Optimization refers to all the measures that affect the listing of your website in the natural search results. Techniques like pages titles, Meta tags, and descriptions that influences search engine ranking. The various techniques for an effective On-Page search engine optimization are mentioned below:

Page Title Optimization: Being an essential SEO factor, each page of your website should have its unique title including the relevant keywords. The title tag includes the business name, keywords, as it is the primary thing that is reflected by the search engines.

Meta Description Optimization: Meta descriptions accord the relevant space to incorporate keywords for your content, as these descriptions are used in the search results when your page is listed.

URL Structure: Improved crawling is achieved by including search engine friendly URLs. URLs crisp in length and targeted keywords perform better in the search results.

Keyword Density: Keep the keyword density around 3-5%, as your usage of a keyword may result in your site brings banned from the search engines. Appropriate application of keyword is important.

HTML Tags: Dividing the content into smaller and relevant sections make it accessible for the users to read and analyze. The sections can be divided into heading like H1, H2, H3 etc tags. Keyword rich headlines are more competent than the usual headlines.

Internal Linking: Internals can be used as the best tools in search engine optimization and upgrade the site’s visibility. Internal linking can be done by two potent methods such as content linking and permanent navigation links.

What is Link Building?

One of the considerable factors of SEO is link building which implies the medium of getting links to your website. Discovering new web pages and page ranking in their results are the two fundamental ways by which search engines utilizes links . Being a critical aspect, link building requires creativity and a good budget. To acquire the best results, link building strategies should include guest postings, developing info graphics, designing viral content, evaluating competitor links, constructing links over the email, directory submission, social bookmarking website, writing pillar and epic content.

Back links refer to the links that visit from the other websites to yours. They are so called owing to pointing back your relevant page. Back links enhance the site’s search engine optimization. Link building serves many benefits like:

• Link building upgrades the blog’s visibility in the search outcome.

• Better quality content ensures better quality incoming links. This results in more traffic on the webpage.

• Indexing becomes easier in the search results with the facility of link building.

• The traffic of the other websites is also directed towards your web page.

Why Choose Us?

At RoundArk, we endeavor to deliver the best services and ensure that the brand gains the maximum benefits. Our professional team focuses on the brand recognition, thus making your product accessible to the customers, be it existing or the potent customers. Upgrade inbound traffic and increased ranking in search engines is what we prioritize.

Designing digital media campaigns and embracing the latest technology, we give our clients a strong stride across the globe.

case studies

We have helped companies get success and achieve their business goals with our innovative and customized solutions. Take a look at some case studies for more Round Ark services highlights.

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