Getting the best results in Local SEO is not a one day task.
It is a lengthy process that needs proper planning and apt execution of the strategies.
Unlike link building in organic SEO, you don’t have to focus on this in local SEO.
This is more about effective local NAP citation, local reviews, and My Business signals.
This is a blend of various factors, which you need to address systematically.
The whole objective behind all the activities for Local SEO is to help people feel
comfortable on your website. To get top ranks and happy customers you should focus on:
Google Places: This is the very first step in the local business optimization process.
Don’t forget to claim your business on Google Places for Business page.
Further, ensure that the contact information, business address, and other
important details are complete. Make it easier for Google to find you easily
when people looking for businesses in a specific category by providing clear
and precise category information.
• The important details in Google My Business include:
• Long and unique description with correct links
• Pick the right category
• Upload high-quality photos
• Add business address and phone number
• Add opening time
• Ger customer reviews
On-page local SEO: Address is the most important part of local business.
You should maintain a consistency while mentioning business address at different locations.
Be it listing or local page optimization on the website,
you should use the address in a consistent format.
The title tag of the page should have a brand name, targeted keyword and the location.
You can also embed a map on your ‘contact us’ page to get better rankings in local SEO.
Local link building: Link building and citation are equally important for local
SEO as these are for organic SEO. The tragedy is that this is one of the most overlooked
parts of the local SEO. Like standard SEO campaigns, local SEO also relies on
high-quality links from other local and relevant businesses. The only different
between the link building for organic SEO and local SEO is that the former
focuses on high authority websites while the later is about getting links
from local websites that are talking about the similar business like yours.
Local reviews: Reviews have a strong impact on the decision-making process of the online
buyers as well as on your rankings. So you should make honest efforts to acquire real reviews
from the users. Local reviews are not just about Google reviews; these also include user
reviews on local directories like Yelp.
You can get in touch with your customers to request them for a review.