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Direct Marketing Services

  • Content marketting Community building

    No matter how impressive and strong marketing strategies you have, these can be helpful when you a right community to interact with. We carefully build a community for your products and services and help you gain maximum return on your investment on direct marketing services.

  • SEO Strategic campaign development

    We focus on offering value to the customers through direct marketing campaigns and we make this possible with our strategic campaign development process. It includes a thorough understanding of the market, the potential of different channels for your business, your budget and the product you are offering. We use a personalized approach to design an effective and result-oriented campaign.

  • Copyright Campaign Management

    We know that running the campaign is not the end of the process. We manage it with regular updates, timely testing and results recording. Campaign management process at Round Ark also includes response management to provide timely answers to the interested customers.

  • SEO Data Processing

    We understand that success of any direct marketing campaigns depends on data and its authenticity. We have a dedicated database team that uses its skills, technical expertise, and advanced tools to build, standardize and update the data.

  • SEO E-mail marketing

    We distribute appropriate and targeted message through emails. Our e-mail marketing campaigns are more focused on drawing customers attention and bringing them on the desired landing page. So more than just increasing the opening rate, we work for the conversions through increased engagement. Whether you are B2B retailer or a B2C retailer, we have sources and expertise to offer e-mail marketing services for your business growth.

  • Market Research

    We group together information collected from different sources to make a detailed market research report. It includes everything from the business potential to competitor analysis reports, habits and behavior of customers and future expectations. We combine the market research report with the direct marketing strategies to design unique and more effective campaigns for you.

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  • Mobile marketing

    Understanding the advanced technical world and the requirements of tech-savvy users, we help the business reach out to their customer on every platform. We offer unmatched mobile marketing services for apps and text. The mobile marketing campaigns are designed to drive more customers and sales through the advert. To ensure the success of mobile marketing we focus on call-to-action and the creativity of the text message.

  • Social Marketing

    We make the best use of social media for direct marketing and integrate all the channels strategically. We use it in different ways like including social proof like customer testimonials, customer reviews, the number of shares etc. as part of direct marketing and cross promotion of the products on direct marketing and social media channels.

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Direct Marketing Process

  • SEO StrategyGoal setting

    Before starting with the direct marketing process, we first understand your business and marketing goals by sitting with your representatives. We discuss your objective and the budget. Different business can have varied goals like to get a conversion or just to update the people about their brand. We combine your business goals with the objective of investment in direct marketing.

  • Build OutData collection

    Our direct marketing process starts with data collection as data drives everything at Round Ark. The experts examine the customer categories to identify the market niche that is interested in your products and services. Further, we use the data to make contact list for campaigns

  • Monthly ManagementChannel Selection

    As direct marketing experts, we have access to different channels, but we know that all the channels are not equally effective for every business. After understanding your business and niche, we make a list of the most suitable and beneficial channels like email, SMS, insert media etc.

  • Build OutCampaign creation

    Based on the list of channels, the content team designs messages and ad copies. They also make sure that the campaigns have attention-grabbing and effective call-to-action to encourage the viewers to make a buying decision. In this step, we also define the audience and timing of the campaign. Before launching the campaign, we first test it to make quick adjustments.

  • Build OutExecution

    Once the campaigns are in place, our direct marketing experts make sure the message reaches the target audience at the right time. We make sure the selected target audience gets the messages through the most preferred channel.

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  • Build OutImprovements in the communication

    We evaluate the reports to find the improvement areas. Based on the data, we make required changes in the communication process to get improved results. We also listen to your feedback and include your insights in the campaign designing process.

  • Build OutResponse Tracking

    We regularly track the success rate of different direct marketing campaigns. We use different methods and tools to see how many people landed on the targeted landing page and purchased the products. The response rate data also help us check the effectiveness and impact of the communication.

Verticals of Digital Marketing

OIndividuals across the globe browse through the internet to find out the relevant information about the particular product. Being a brand you must keep yourself aware of the digital marketing services. If you are not then probably you are missing the largest marketing opportunity. The varied digital marketing services are:

  • Search Engine Optimization:

    earch engine optimization encompasses all the processes that intent to optimize a website for better search engine rankings.

  • Social Media Marketingt

    Social media is the latest trend as it allows your brand to connect to a large number of customers and thus strengthening its reputation.

  • Email Newsletter:

    Thinking email newsletter is a thing of past, you may be probably wrong. Email Newsletter gives another place to connect with the website or related products, along with better deals.

  • Search Engine Marketing:

    PPC lets make your brand visible through sponsored links including benefits such as instant rankings, keyword targeting etc.

  • Content Marketing:

    Content marketing is the major part of the digital marketing, as it gives out a clear message along with attractive images to capture the audience attention.

  • Affiliate Marketing:

    Affiliate marketing analytics and strategy is an important pillar of digital marketing services

  • Technology:

    The audience engagement is increased from the website appearance. Your brand image in the market reflects the services offered. So building brand image is important from every perspective.

  • Online Reputation Management:

    The act of monitoring and mitigating search engine result pages is called online reputation management. It provides an overview of the internet search to the respective business.

  • App Store Optimization::

    App Store Optimization is done to optimize your mobile apps in order to achieve higher ranks in app’s store search results. The app visibility increases the number of potential customers.

  • Market Place:

    From a business perspective, it is important to understand the customers online. This improves results on online channels. An improved market place analysis brings you closer to customers and analyzes the competitors.

  • Local:

    Nowadays, it has become easier for the businesses to grow implying search engines that place them in their local search results. Local SEO allows your business to stand out distinct in the SERPs.

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What is Search Engine Marketing?

The form of internet marketing collaborating research, submission and website’s ranking within the search results is called search engine marketing. Search engine marketing is conducted to attain the maximum visibility and upgrade the shares of paid traffic from various search engines. With the increasing competition in the market place, search engine marketing accords the businesses with a platform to promote the products and services on a larger level.

Involving paid advertisements reflecting on the search engine results pages (SERPs), SEM now rules the market place offering the advertisers the opportunity to place their ads in front of potent consumers. A thorough keyword research lays the foundation of SEM as it makes a comprehensive part of the keyword management strategy. Identify the prospective keywords for your business which the customers are likely to use while searching.

Pay Per Click

Organizations across the globe are exploiting the internet marketing formula to increase brand awareness and customer obligations. Pay per Click or PPC is a paid online advertising platform adopted on a broad range of websites including the numerous search engines to set a price on online advertisements. As the name itself suggests, the advertiser will pay if the web user clicks the particular ads. PPC campaigns include paying Google to list the ads on top of the organic search results. Search engines like Google and Bing grant business platform to purchase listings within the search results. The listing appears amidst the natural and non-paid search results.

Being one of the prominent forms of PPC, search engine advertising authorizes the advertisers to propose ad placement within the sponsored links of the search engines.

Cost Per Clicks (CPC)

Being adopted in online advertising, Cost per Clicks is defined as the revenue generated by a publisher, every time a user clicks on the advertisement link reflected on the website. A click exemplifies a visit or a communication with the company’s product or the services delivered. This draws the attention as to what you are buying as an advertiser. The value of average CPC fluctuates according to the distinct industry and business. However, as an advertiser, it should be that CPC will be either equal to or less than the maximum bid. Depending on the working of Google Adwords, The CPC is leveraged by the ad rank of your closest competitor and the bid made in the auction.

Cost per Clicks serves a wide array of benefits as its numerical value will analyze the financial prosperity of the relevant paid search campaigns. The investment reflects the quality you achieve in return for the payment done by you. Cost per clicks bring the maximum traffic and generate leads to the website. Thus, upscaling the online visibility and fostering the brand name among the brand leaders.

CPC comes with two varied models: flat-rate CPC and bid-based CPC. In the flat rate CPC, an agreement on fixed rate is made between the advertiser and the publisher in advance. While in bid based CPC, higher the bid made, more chances the ad will be reflected on the internet. One of the common examples of bid based CPC is Google AdWords.

Google AdWords

Google has designed a system to help in the marketing of the relevant products and services in the Google Search Engine and other sites. As an advertising service, Google AdWords is employed by the businesses to display ads on various affiliated networks. Emphasizing on the keywords, the adword programs empowers the business to decide a budget for the advertisement.

A lucrative AdWord campaign incorporates the target audience, the geographical space, relevant keywords and the budget set for the advertisement, thus designing fruitful results within the minimal time frame. If the user clicks on the AdWords, he is automatically directed to the website. Keyword matches are of various kinds:

• Broad Matches: Broad match covers the maximum users when the prospective keyword is looked for.

• Phrase Match: Ad visibility depends on the matching of the exact phrase mentioned.

• Negative Match: It inhibits your ad visibility when the keyword is searched for.

With the ever growing demand to rule the market world, the brands utilize Google AdWords to attain the maximum benefits. It accords you with a lot of perks. Google AdWords can be measured and analyzed enabling you to perceive the investment made and ROI. The campaigns can be optimized with a tremendous speed allowing your prospects to visualize the ads as quickly as possible. Being cost effective, it provides the advertisers various platforms to tweak your campaigns.

Bing Ads

With the onset of the pay per click advertising across all the internet channels, the brands are realizing the gravity of AdWords. Bing Ads are likely to rule the advertising world in the near future as enables you to influence a larger customer base along with upgraded returns. Sometimes referred as Yahoo Bing Network, Bing ad is an advertising platform to showcase business ads on Bing and Yahoo search engines along with your syndicated partners like facebook, Amazon, Viacom and others.

Bing Adwords has made considerable profits in the search results, thereby portraying a wider market share. Contrary to belief, the Bing Ads syndicated search partners drive huge traffic and evaluate the quality score using different measures.

Mobile Search Advertising

Approximately 90% of the customers don’t step out from home without mobile phones and perform maximum searches from the devices every day. Therefore, large domains of businesses have shifted to mobile search advertising with the recent developments made to the Google AdWords. Its implementation has resulted as the best path for the brands to reach their prospective consumers. However, the marketers are looking forward to boost the performance of the mobile search Advertising.

With the ever growing advent of technology, mobile search advertising will outperform the desktop searching strategy. Based on the respective demographics, the mobile networks acknowledge the mobile profiles, displaying the advertisements as soon as the users download any data or application. The advertising can be carried out in varied ways such as mobile web, multimedia messaging services, videos and mobile applications.


Geotargeting encompasses all the AdWord features allowing your ads to be visible in a certain geographical location. However, it might be challenging to the PPC advertisers to target the limited location owing to cookies or browser privacies which further limit the customer’s reach. Various tactics can be employed for geo-targeting like a campaign targeting bid adjustment, multiple campaigns targeting single or multiple locations. Focusing on the usage of keywords, geo-targeting a specific area will result in major benefits.

Why Choose Us?

At RoundArk, we endeavor to deliver the best services and ensure that the brand gains the maximum benefits. Our professional team focuses on the brand recognition, thus making your product accessible to the customers, be it existing or the potent customers. Upgrade inbound traffic and increased ranking in search engines is what we prioritize.

Designing digital media campaigns and embracing the latest technology, we give our clients a strong stride across the globe.

case studies

We have helped companies get success and achieve their business goals with our innovative and customized solutions. Take a look at some case studies for more Round Ark services highlights.

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