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Content Marketing Services

Content marketing is the major part of the digital marketing, as it gives out a clear message along with attractive images to capture the audience attention.

  • Content marketting Content Strategy

    Before creating content, we design an elaborate content strategy for better execution. We aid you by providing content strategy development, content inventory and audits, competitive content analysis and calendar development.

  • SEO Editorial Content

    Content marketing requires relevant and exclusive content as content is called the king of the internet. To earn tremendous SEO value, we create articles, blogs, and landing pages that drive traffic on your web page.

  • Copyright Creative Content

    We publish content in numerous formats to entice new audiences and enhanced sharing on social media. Developing videos, infographics, and data visualization, our team is always ready to support you with the best quality content.

  • SEO Ideation

    With a well-established keyword research and mapping process, we generate ample creative ideas to fuel your online content and web visibility. We deliver high-quality content making it a consistent factor in the content marketing strategy. To ensure that customers get informative and valuable content, we also utilize the data collected from CRM system.

  • SEO Promotion and Distribution

    Promotion and distribution are essential attributes of content writing. We promote your content in an organized manner beyond the website through social media platforms, paid advertisements, and other related channels.

  • Measurement

    Employing advanced tools we monitor the content performance and discover ways for improved results. We define KPIs with you as a part of content marketing investment.

  • Analytics Consulting

    Our expert team coordinates with the clients about measuring their marketing outcomes. We perform activities like analytics setup, analytical audits and metrics and KPI development.

  • Content Management

    A perfect content management is essential for the business to draw the attention of potent customers. We provide you with content updates, inventories, audits, and maintenance. We also provide website management.

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  • Paid Media

    Paid media is the refined way to get your content delivered to the target audience at the appropriate time. We provide you paid media services through social platforms: Facebook, Instagram, and Twitter. We also give PPC and targeting services, advertising, and sponsored content.

  • Content Reporting

    With our content marketing services, we provide our clients numerous to align the content strategy with what is working for the audience. Marketing software makes it easy to analyze the marketing process delivering the fruitful results.

  • Blogging

    Blogging is a key component of content marketing strategy as it maintains the website’s online presence. We create high-quality blogs for brand awareness and generating qualified leads. It is the proven and effective mode of marketing for companies

  • Press Release

    Through press releases, we spread the company’s information and make necessary announcements amidst the audience. With publicity of relevant information, press releases also develop valuable backlinks to your website.

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Content Marketing Process

  • SEO Strategy Research

    Research stage is designed to evaluate the audience demands. Foundational Research works to build founding documents for content marketing. A hypothesis is created in the first step based on the audience research. Further validation and refinement are done further to it. Ongoing research is conducted to analyze the day to day search required to stay ahead of the competitors in the industry.

  • Build OutPlan

    Once the research is complete, a plan is developed to streamline the brand content marketing efforts. This step incorporates creating, publishing, distributing and analyzing the content program. We map a content based on the requirements of the brand and target audience. We develop themes and topics understanding the buyer’s perspectives.

  • Monthly ManagementCreate

    The next step is to transform ideas, themes, and topics into content. A raw material is generated through the creating step identifying the specific topics around which the content needs to be developed. We employ advanced technology and tools for creating effective content to engage a maximum number of readers. Self-publishing tools and content aggregation tools are used to enhance the process. .

  • Monthly ManagementPublish

    Publishing transforms the raw content into a published asset. We specify a list of content for publishing as a crucial framework element in the content marketing process. We publish articles, blog posts, online events, and documents. Content publication is done in a significant amount of workflow. The workflow includes editing and approval on the content for the final publication. The content is published on different web pages. .

  • Monthly ManagementDisseminate

    When the content is published, the next phase is the effective distribution of the content. The distribution is done by a variety of earned and paid tactics. Content reaches to different domains through distribution methods and thereby reaching the target audience, which is our core interest. The analysis is carried out as to where the audience will search for the information and then targeting those web pages.

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  • Monthly ManagementMeasure

    Measure It is the important step of content marketing as here we analyze and measure the audience response for the content. The data is evaluated and reports are generated. We also consider recommendations. We determine steps for improvement and progress. Reports help to analyze the loopholes so that considerable work is carried out for improving the quality of the content.

Verticals of Digital Marketing

OIndividuals across the globe browse through the internet to find out the relevant information about the particular product. Being a brand you must keep yourself aware of the digital marketing services. If you are not then probably you are missing the largest marketing opportunity. The varied digital marketing services are:

  • Search Engine Optimization:

    earch engine optimization encompasses all the processes that intent to optimize a website for better search engine rankings.

  • Social Media Marketingt

    Social media is the latest trend as it allows your brand to connect to a large number of customers and thus strengthening its reputation.

  • Email Newsletter:

    Thinking email newsletter is a thing of past, you may be probably wrong. Email Newsletter gives another place to connect with the website or related products, along with better deals.

  • Search Engine Marketing:

    PPC lets make your brand visible through sponsored links including benefits such as instant rankings, keyword targeting etc.

  • Content Marketing:

    Content marketing is the major part of the digital marketing, as it gives out a clear message along with attractive images to capture the audience attention.

  • Affiliate Marketing:

    Affiliate marketing analytics and strategy is an important pillar of digital marketing services

  • Technology:

    The audience engagement is increased from the website appearance. Your brand image in the market reflects the services offered. So building brand image is important from every perspective.

  • Online Reputation Management:

    The act of monitoring and mitigating search engine result pages is called online reputation management. It provides an overview of the internet search to the respective business.

  • App Store Optimization::

    App Store Optimization is done to optimize your mobile apps in order to achieve higher ranks in app’s store search results. The app visibility increases the number of potential customers.

  • Market Place:

    From a business perspective, it is important to understand the customers online. This improves results on online channels. An improved market place analysis brings you closer to customers and analyzes the competitors.

  • Local:

    Nowadays, it has become easier for the businesses to grow implying search engines that place them in their local search results. Local SEO allows your business to stand out distinct in the SERPs.

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What is Search Engine Optimization?

Search engine optimization encompasses all the processes that intent to optimize a website for better search engine rankings. Enticing relevant visitors to a website, SEO is the best measure that works well to establish site’s credibility and enhance brand awareness among people. With the incorporation of search engine friendly elements, the process followed upscale the website’s visibility on organic search engine result pages (SERP).

SEO is defined as, “a methodology of strategies, techniques, and tactics to increase the visitors number to a website by obtaining high-ranking placement in the search results.” One should not think that SEO is all about designing search engine friendly websites, but it is about making the site better for the people and to fetch their attraction.

Why Does Your Website Need SEO?

Today, the dominant commercial search engines Google, Bing, and Yahoo maintain the major web traffic. Search engines are the basic method of navigation for maximum internet users, even though the market is flooded with the advent of many social media and other relevant traffic. No matter what your website offers, search engine focus on providing targeted traffic on your web page. However, if the search engines miss your site or your content is not visible in the databases; your business may miss out certain incredible opportunities for improved results.

SEO generates important leads that result in higher conversion rates for the outbound leads. Blogging increases the website traffic if the content is correctly optimized for the search results and the SEO techniques ensure visibility of the blog posts and shifts the traffic towards your web page.

A new world of SEO techniques has opened up like local search optimization, as more of the traffic is shifted to the mobile devices, overcoming the traffic delivered to the traditional desktop devices. SEO is a never ending process as more of the competitors have plunged into it. Since SEO tracks and ranks the efficacy of your website, it makes you stand out in the market.

Impressive SEO Campaigns

The impressive SEO campaign involves a process of six steps to gain the maximum results. The basic steps include

Keyword Research: Keyword optimization is the fundamental step of the SEO process. The keyword searched should be an amalgamation of high usage by the researchers and that get low competition in the search engines. A considerable time is devoted to finding out the most relevant keywords to set the campaign in the correct direction.

Competitive Research: After a thorough keyword research, the next step is to analyze the position of the target site in the search engines. For this, we make use of SEO matrices, indexing content, inbound links and domain age and many others. The research enables you to specify the position of your client’s website with its potent competitors and also identifying areas needing work on a priority basis.

Content Building: Content should be the priority for search engine optimization. For enhancing the position in the search results, that content quality should be high and related to the respective business domain. If the site has the most relevant content, it will compel the user to stay and to revert for the content.

Page Optimization: Once the keyword research and content building is over, the next priority is given to on page optimization. This includes page titles, text-based navigation, site mapping, Meta descriptions and cleaning up the code.

Follow Up: The reporting conducted at the beginning of the SEO campaign should be done at regular intervals including post optimization, ranking, website traffic levels and other relevant matrices to give commendable results in SEO campaigns.

What is On Page Optimization?

Digital Marketing is evolving every day and is a nonstop change in the marketing world. It has changed the pursuit of many companies, extending the business verticals in many directions. Earlier in 2015, apart from focusing on search engine optimization, brands also shifted their concern towards creating effective content.

On Page Search Engine Optimization refers to all the measures that affect the listing of your website in the natural search results. Techniques like pages titles, Meta tags, and descriptions that influences search engine ranking. The various techniques for an effective On-Page search engine optimization are mentioned below:

Page Title Optimization: Being an essential SEO factor, each page of your website should have its unique title including the relevant keywords. The title tag includes the business name, keywords, as it is the primary thing that is reflected by the search engines.

Meta Description Optimization: Meta descriptions accord the relevant space to incorporate keywords for your content, as these descriptions are used in the search results when your page is listed.

URL Structure: Improved crawling is achieved by including search engine friendly URLs. URLs crisp in length and targeted keywords perform better in the search results.

Keyword Density: Keep the keyword density around 3-5%, as your usage of a keyword may result in your site brings banned from the search engines. Appropriate application of keyword is important.

HTML Tags: Dividing the content into smaller and relevant sections make it accessible for the users to read and analyze. The sections can be divided into heading like H1, H2, H3 etc tags. Keyword rich headlines are more competent than the usual headlines.

Internal Linking: Internals can be used as the best tools in search engine optimization and upgrade the site’s visibility. Internal linking can be done by two potent methods such as content linking and permanent navigation links.

What is Link Building?

One of the considerable factors of SEO is link building which implies the medium of getting links to your website. Discovering new web pages and page ranking in their results are the two fundamental ways by which search engines utilizes links . Being a critical aspect, link building requires creativity and a good budget. To acquire the best results, link building strategies should include guest postings, developing info graphics, designing viral content, evaluating competitor links, constructing links over the email, directory submission, social bookmarking website, writing pillar and epic content.

Back links refer to the links that visit from the other websites to yours. They are so called owing to pointing back your relevant page. Back links enhance the site’s search engine optimization. Link building serves many benefits like:

• Link building upgrades the blog’s visibility in the search outcome.

• Better quality content ensures better quality incoming links. This results in more traffic on the webpage.

• Indexing becomes easier in the search results with the facility of link building.

• The traffic of the other websites is also directed towards your web page.

Why Choose Us?

At RoundArk, we endeavor to deliver the best services and ensure that the brand gains the maximum benefits. Our professional team focuses on the brand recognition, thus making your product accessible to the customers, be it existing or the potent customers. Upgrade inbound traffic and increased ranking in search engines is what we prioritize.

Designing digital media campaigns and embracing the latest technology, we give our clients a strong stride across the globe.

case studies

We have helped companies get success and achieve their business goals with our innovative and customized solutions. Take a look at some case studies for more Round Ark services highlights.

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