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Paytm Case Study

Paytm started its journey as a prepaid mobile recharge website in 2010 and in a short span of time it has transformed into one of the largest e-commerce marketplaces. The website today has collaboration with the leading brands and offers great deals on online shopping, mobile bill payments, movie tickets and utility bill payments. In the beginning, the company got first mover advantage due to its unique concept but soon started following competition from other entrants in the market.

The competition raised the need of investing in search engine optimization. The group knew that SEO is important to grab the market share from the competitors, but did not know how to do it. This led them to come to Round Ark. The highly skilled and knowledgeable SEO team was assigned the responsibility to help the brand achieve their objective of improved ranking and boost in the traffic.


The objective of investing in SEO was to increase traffic, get better rankings on selected keywords and mapping of keywords on each page. As research is essential for any campaign, we also started working on the project with keyword and website analysis. The team also spent time on understanding competitors, their strategies, and the target market.
The first step in the process was to divide the keywords into the three categories:

  • Mobile
  • DTH
  • Bus Tickets

We also focused on the website quality and analyzed it for the speed, performance, and architecture to optimize it to achieve the goal.


Results & Traffic Boost:
The design and SEO team worked together to optimize the website for improved rankings and better performance. We noticed the improvements and moved onto other strategies that included high-quality content to appeal the target market. Content generation was one of the factors that helped Paytm get a ranking boost

With our help Paytm grew their online business and noticed amazing improvements in the rankings in less than nine months. Paytm got:

  • Top 3 rankings for above 200 keywords
  • Top 5 rankings for around 600 keywords
  • Top 10 ranking for more than 1200 keywords


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