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Ferns & Petals Case Study

140% lift in SEO traffic and revenue for three years

Ferns N Petals (FNP) is one of the largest gift and flower retailers in India. The group started its journey in 1994 with the first retail outlet. Started with the objective to provide Indian consumers top quality exotic flowers, the brand today is synonymous with love, emotions and celebrations. It also provides comprehensive solution for wedding décor and has presence in around 85 cities with nearly 200 outlets. FNP thinks that consumer satisfaction is the key to success and joined hands with us to achieve this goal.

Ferns N Petals is dedicated to providing the visitors best online gifting solutions. After trying some SEO activities initially Ferns N Petals engaged Round Ark in their search engine optimization strategies to boost traffic, increase engagement and grow business with improved ROI.

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Research:
After some brainstorming with the client and the SEO team, we came up with the action plan to boost the traffic and revenue for Ferns N Petals. The research included visitor behavior analysis, content analysis and competitor analysis. The research reports helped us plan strategies to boost rankings and grow traffic.

Best practice:

After having a look at the analysis data, the team noticed that the website needs a lot of improvements in terms of content quality and the user experience as it was not set as per the best practices. We step by step worked on all the aspects that included site architecture development, content re-hash and toxic link removal. Besides this, we also built some links on the basis of competitor analysis and opted for sky scrapper techniques for content marketing. The sky scrapper techniques helped Ferns N Petals get increased visitors with the quality backlinks.

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Profitability and Efficiency:
After putting all the strategies in place, our next step was to measure the results. As a result of Round Ark's efforts, the rankings on desired keywords greatly improved with 100% traffic boost for three years consecutively. The ROI of the company grew by 115% since the changes were implemented.

We also restructured the website that resulted in unprecedented growth of 140% in SEO traffic and revenue both.

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